First, Keywords references the total number of keywords that I domain ranks for, in the top 100 positions. Next, traffic estimates how much monthly traffic the site gets from search engines.

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Finally, as a key metric, consider with absolute attention, the traffic costs.  Traffic cost estimates how much the site’s organic traffic is worth or places a value on the traffic cost estimate.

now let’s review the websites positions because here’s where you see all of the keywords that I domain ranks for and where they write or how high the site ranks.

you can also apply specific filters here like a custom range, the volume filter allows you to find multiple keywords with a specified search volume, and the keyword difficulty filter that helps you review how difficult ranking for a target keyword will be. The intent filter next helps you to organize the search intent associated with specific keywords. Four categories of the intent filter, include informational, intent, navigational, intent, commercial, intent, & transactional intent.

Informational, intent, specifies, information, or answers a question. Navigational intent, searches, include a more specific destination, like the name of a website. Commercial Internet inquiries search for information to buy the best product to fit their needs, like a laptop for travel. Finally, transactional and chat searches are like long till keywords or done by a visitor who knows exactly what she wants to do or buy.
The SERPS column helps your filter out Keywords with a SERP feature.

Advance filters, allow you to focus on the right keywords, structured a certain way, and may include containing to narrow the list or word, matching for the results to feature. All the words entered, exactly matching, begins with, or ends with. Finally, you can also use filters to exclude Keywords to help me narrow down your search quickly.
As you can see, organic search positions are an excellent place to start with keyword research inquiry. This feature helps to acquire a list of terms when you can more easily rank, or at least filter, the terms with more difficulty and apply advanced filters to find more relevant terms.

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